UX Designer

WebMD
ALlergy

iOS

WebMD Allergy App delivers personalized daily allergy forecasts.

The user can quickly scan today’s pollen readings and weather forecast on the dashboard. The app also features doctor-approved recommendations that are customized to the user’s specific allergies.

WebMD Allergy App is for people with allergies. By enabling multiple profiles for a single user, this app is handy for parents and caregivers. It includes child-specific recommendations and information as part of their daily personalized content.

 

Reach

Of the estimated 50 million US adults with allergies, WebMD’s core site reaches 42% of sufferers, more than 85% female. This app is a superb opportunity to both broaden that reach and expand the percentage of allergy users.

On the core site, the allergy audience represents 45.1% of total WebMD visitors. Of this group:

  • 56.9% are Diagnosed (21.1 million)

  • 18.4% are Symptomatic (6.8 million)

  • 44.0% are Caregivers (16.3 million)

  • 49.4% are actively searching for information on Allergies (18.3 million)

More than 60% have moderate to severe allergies and more than a third are Caregivers.

OBJECTIVES

By combining key allergy data points with personalized and comprehensive content, the WebMD Allergy app has the unique opportunity to fill a market need.

This was the first time a free allergy app was going to offer both content breadth and action-oriented tools. 

This app is designed to help allergy patients make timely, informed decisions to help them feel better. They can get allergy alerts, monitor their symptoms and treatments, understand which triggers cause which reactions, prepare for their doctor’s visit armed with questions and a customized report and, in short, proactively manage their condition with information and an action plan.

Users are able to select multiple allergy types plus host multiple profiles within a single account, making it a uniquely valuable app in the health space.