WHO IS IT FOR?

Our primary user is the first-time expectant mother. Our secondary user includes the experienced expectant mother, the first-time expectant father, and people who are trying to conceive.


Features & SCOPE

  • Pregnancy 101 (WebMD's Articles & Content)
  • Ask My Doctor
  • Checklists
  • Read Later
  • Appointments
  • My Body
  • Symptoms Tracker
  • Contraction Timer
  • Kick Counter
  • My Journal
  • Belly Photos

Initial Sketches

This is a robust app with a large feature set and a lot of content. Our first challenge was to bucket items and create informational hierarchy. 

 

WIRES

We used mobile UX/UI common patterns to make finding information intuitive and easy; innovating where it was best for the user. 

 

WORKING WITH DEVELOPERS

Our developers were located in Colorado. We were located in New York. It was bit challenging to work remotely with the time difference. We addressed this by having daily scrums and good documentation. 

 

LEVERAGING OUR CONTENT

WebMD's core product has a wealth of valuable content. With this app, we're able to provide expectant parents actionable tools and doctor-approved articles and tips.

Pregnancy 101 FTW!

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